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Teamstadia
Stadiums & ArenasClubs & FederationsIT Project Management SupportSports Facilities Security
Event CateringNamingBest of US Sport Business
Event CateringNamingBest of US Sport Business
Naming
In terms of facilities, stadiums and arenas are one of a kind.
They are the flagship of their city, their region or even their country. Hence, they become very attractive for brands to associate their name to them and therefore increase awareness and sympathy towards their brand in a very short period of time.
Thus, the naming strategy is part of a virtuous circle that lightens the financial contribution of local authorities for big infrastructures. Knowing the exact value of a naming contract and being able to offer a package including all the advertiser's needs are necessary.
TeamStadia thus provides its expertise to:
- Stadium and arena owners: package value assessment, definition of the package counterparties, marketing consulting. Example: Arema, operator of the new Vélodrome Stadium
- Advertisers: package value assessment, assistance in the negotiation of the rights, assistance in the activation strategy.
Design: Comquest